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Rolex

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Rolex

About Rolex watches


Founded in 1905 by Hans Wilsdorf, Rolex has become the world’s leading luxury watch brand. Made in Switzerland, the brand’s catalogue ranges from dress watches like the Datejust to sports watches like the Yacht-Master.

About Rolex watches


Several Rolex watches were developed in the mid-20th century as tools for specific audiences, such as the Submariner for divers, the GMT-Master for pilots, and the Daytona for racecar drivers. These designs have not only remained largely unchanged over the decades but have also set the standard for what consumers expect certain watches to look like and perform. Modern Rolex watches run on movements made in-house. They’re also certified as chronometers by the Official Swiss Chronometer Testing Institute (COSC).

About Rolex watches


Pre-owned Rolex watches are highly popular in the secondary market thanks to their iconic designs and historical pedigree, with demand fueled by an active Rolex collecting community. As a result, second-hand Rolex watches can appreciate over time. The brand is noted for making timepieces that generally hold value better than those produced by almost any other watchmaker.

Explore the different Rolex families

Materials
Bracelets
Movements

Rolex bracelets


Thanks to classic designs, continuous improvements, and catchy names, Rolex bracelets are almost as iconic as the watches they’re paired with.

Rolex movements


The vast majority of Rolex watches run on automatic movements. The wearer’s natural wrist motions cause a rotor inside the movement to move back and forth, which subsequently winds up the mainspring that provides energy to the watch. Automatic Rolex movements are known as Perpetual movements.

Rolex movements


Rolex has in the past made manual-winding and quartz-powered watches. While manual-winding watches require the wearer to turn the crown to hand-wind the movement, quartz watches rely on batteries for power.

Rolex movements


Today, Rolex makes all of its movements (also known as calibers) in-house. Rolex calibers are chronometer-rated by the Official Swiss Chronometer Testing Institute or Contrôle Officiel Suisse des Chronomètres (COSC) to ensure precision and accuracy. However, as of 2015, Rolex redefined its “Superlative Chronometer Officially Certified” designation to guarantee a precision rate of -2/+2 seconds per day — which is more than double the requirement of an official chronometer.

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