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About luxxee

About luxxee

About luxxee

The luxxee story


luxxee began when our co-founders met at a cocktail party, bonding over a shared love of watches and the stories behind them. And a shared dismay over the lack of transparency and inclusion in the watch market.

The luxxee story


“Wouldn’t it be great,” they said, ”if the power were in the hands of the buyer instead of the seller?”And so, luxxee was born.

Our mission

We’re here for you, the watch buyer. We help you find the best prices possible on the watches you want. And once we finish our beta testing and go live with our full product, we’ll act as guides on your watch journey, whether you’re a first-timer, a casual buyer or a seasoned collector.


At luxxee, you can already find and compare watches from the best and most trusted sites around the world. But soon, you’ll also be able to learn about watches and how they work. You’ll get the latest news on industry trends and product releases. You’ll find guides and tips on choosing the watches that suit you best. And you’ll get a say in what you see on luxxee.

Beta testing

We’ve built an incredibly powerful search engine that brings together the best luxury watches from only the most trusted sites. Over the next few months, our team of passionate designers and engineers will add new tools and features to make it even easier for watch buyers to find their luxury watches.


We’re relying on you, our users, to tell us what works and what doesn’t, what you need and what you don’t, and how we can make your luxury watch shopping experience as easy as possible. You can add your feedback here.

Your feedback matters

Because we’re on your side, we want to hear from you about what features and content you’d like to see on luxxee. Your insights and input will help us to be supportive of your needs and to remove barriers on your journey to find the watch that was made for you. See below for ways to get in touch with us.

A different approach

Again, luxxee is all about putting the power in the hands of the buyer. And not just buying power. The power of information and knowledge. Everything we tell you is going to be as upfront and straightforward as we can make it.


We want you to love watches as much as we do, and we think the way to do that is to share what we know openly and transparently. Like we say on our homepage, there are no hidden prices here. No jargon you can’t understand. No making you feel like there’s a club you’re not a part of. What we know, you’ll know.

Our business model

Because luxxee is a search engine, not a retail shop, we gather watch listings from the most trusted sites around the world and then let you make the choice. It’s an affiliate model, meaning that if you click through to one of the sites we show you and buy a watch from them, we may earn a commission.

Contact us

We want to hear from you. If you have any questions or ideas for features or content, you can get in touch with Dylan McRobert, our Director of Product or Mike MacKinnon, our Director of Content. We’d love to hear from you about how we can make your luxxee experience better.